Mélanie Masarin — ”You never remember the time you spent on the internet.”

What does it mean to gather? This is a question that

Melanie Masarin

has tackled throughout her entire career. Widely known for spearheading experiential storytelling in her roles at renowned companies like Dig Inn and Glossier, Mélanie's passion for community-building ultimately paved the way for the next chapter of her professional story. Enter Ghia—a new non-alcoholic aperitif brand founded by Mélanie that “inspires new ways to drink, gather, and think.”

While Ghia's roots are inspired by the Mediterranean, closer to home, Mélanie has grappled with building a company rooted in connection in a time of increased isolation. For Mélanie, a shift in perspective—and pace—has become a guiding light during this turbulent time. In this conversation, she shared more about the importance of fostering hospitality even while at home, why she characterizes Ghia as being a “slow” company, and what she's learned about the power of slowing down and setting a new, more inclusive table.